Dark blue bedrooms scored nine out of 10, and on average were associated with a nearly $1,500 offer premium.* It also pays to play it safe when it comes to selecting paint colors in the common spaces of the home like the kitchen and living room. The primary bedroom is the best place to go dark if homeowners are thinking about resale.

Zillow's research found that recent and prospective buyers said they were more interested in touring and buying a home with a light blue bathroom and, on average, were willing to pay 1.6 percent more than expected - or nearly $5,000 on a typical U.S. The 12-color palette includes a mix of light neutrals, versatile grays, and warm whites for the gathering spaces of the home, and a variety of blues for personal spaces like the main bedroom and bathroom. 'The compelling study from Zillow allowed Behr to curate a collection of colors that suggests the potential return on investment a fresh coat of paint can provide when putting a home on the market.' 'We believe in the value painting can bring to a home,' said Jodi Allen, Global Chief Marketing Officer for Behr Paint Company. home buyers, this palette of BEHR colors includes a range of hues that have the potential to increase the price a buyer is willing to offer on a home by nearly $5,000.* BEHR ® Paint and Zillow have partnered to curate a palette of inviting interior paint colors that enhance a buyer's first impression and could ultimately increase the return on investment (ROI) of the home.īased on findings from a 2021 Zillow-commissioned paint analysis of nearly 1,300 recent or prospective U.S. 2, 2021) - Painting is a cost-effective way to increase the market value of your home and the color you choose could play a significant role.

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